“Advertising Week in New York City” is the first event to celebrate the economic impact and incredible creativity of the advertising industry. Created by the American Association of Advertising Agencies, the event needed a unique and memorable way to brand itself. Something that would appeal to advertising professionals as well as the general public. An identity that would capture the power of advertising. That would literally “sell” advertising itself. To this end, agencies and designers across the city were asked to work on the project.
The idea–to employ some of the advertising industry’s most instantly recognizable product icons as literal spokespeople for the event – was not only selected over all other concepts, it went well beyond simply a logo. My team and I created a living, evolving brand identity whose unifying element – the exclamation “Advertising Week in New York City!”– brings the various advertising characters into the world of the event.
In addition to featuring the branded icons themselves, we created business cards, outdoor advertising, a “walk of fame”, a web site, as well as designing the press event held at the Museum of Television to announce the launch of Advertising Week.